I
Replies in seconds, 24/7
Answers instantly, nights and Sundays included. Inquiries don't go cold waiting for someone to pick up the phone.
It is not a CRM. It is more than that.
Who answers
on Sunday at eleven?
The Ghost answers your WhatsApp at any hour, asks what you would ask — area, budget, when they are moving — and leaves the client profile filled in. Whoever answers first, sells first.
- 14 days free
- No lock-in
- We move your data for free
- Support on WhatsApp
Try it yourself
Message the Ghost as if you were a client
No sign-up and no card. It is the same Ghost that will answer your WhatsApp, here with a sample agency in Pilar and five listings.
The sample listings
- 3-room apartment in central Pilar · for rent $ 650,000 · no pets
- 4-room house in Del Viso · for sale USD 185,000 · mortgage eligible
- 2-room apartment in central Pilar · for sale USD 98,000
- 800 m² lot in Pilar del Este · for sale USD 55,000
- 3-room house in Manzanares · for rent $ 900,000 · pets allowed
Try
Martínez PropiedadesSample agency · the Ghost answers you
Write the first message the way a client would.
Answers are written by the AI in real time. The agency and listings are samples. We do not store what you write.
8 sec
to answer an inquiry, not 8 hours
24/7
the AI answers, nights and Sundays included
+30
tools in one system
0
spreadsheets, scattered apps or lost chats
Works with what you already use
WhatsAppOfficial Meta API
Zonaproppublish and receive inquiries
Argenproppublish and receive inquiries
MercadoLibrereceive its inquiries
Bring your data from
Tokko Brokerwith its export
Excel.xlsx o .xls
Google Sheetsdownload or copy and paste
CSVfrom any system
Listings, clients and contracts load on their own. If something does not fit, send us the file and we load it for you, at no cost.
Why GhostOps
The inquiry you don't answer today, someone else closes tomorrow
II
Understands voice notes with street noise
The client sends a rushed, rambling voice note. The Ghost transcribes it, understands it and replies in writing.
III
Filters out tire-kickers
Asks for area, budget and financing right in the chat. Your agents only get real leads, with a complete profile.
The real system, no mockups
Your whole agency, on your computer and your phone
Leads, chats, showings, listings and leases in one place. What you see is the real CRM, with sample data.
The first thing you see in the morning: hot leads, today's showings and what the Ghost handled while you slept.
How it works
A voice note at 11:40 PM, a complete profile at 11:41 PM
The Ghost answers with listings from your catalog, and your agent hears about it once everything is sorted.
I
An inquiry comes in
A message or a rushed voice note, at any hour. The Ghost replies in seconds.
II
The Ghost handles it
It understands what they want, shows options from your listings and asks what matters: move-in date, budget and guarantee.
III
Your agent gets it all ready
The lead profile is saved with its score and your agent gets a phone alert. All that's left is to call and close.
Ghost transcript
"Hey, hi… I'm looking for a 2-bedroom in Belgrano, with a balcony if possible, up to 800 dollars. We're moving in two weeks."
I have 2 options that fit 👇
2BR w/ balcony — Zapiola 2100 · USD 780 + $95.000 expensas
GhostOps CRM · Leads
Martín C.
+54 9 11 •••• 4417 · came in via WhatsApp
92SCORE
- Area
- Belgrano
- Rooms
- 2BR w/ balcony
- Budget
- USD 800 / mo
- Move-in
- In 15 days
- Guarantee
- Rental insurance approved
Alert on Martina's phoneNew lead with complete profile · 11:41 PM
Re-creation of the system's real flow · Sample data is fictional
So you know exactly what you get
What the Ghost does not do
- It does not negotiate price. If the client wants to talk numbers, it hands the conversation over and tells you.
- No cierra operaciones. It filters, qualifies and books. You close the deal, which is what you are good at.
- No inventa propiedades. It only offers what is in your catalogue; if it is not there, it says so.
- It does not replace your team. It takes the repetitive part off their hands and leaves them qualified clients.
- It does not push if the client gets upset. It flags them, notifies your phone and steps aside.
- No te ata. You cancel from the CRM with one button and take your data with you.
A day at your agency
While you sleep, the Ghost works. By morning, everything is ready.
- 23:40
A voice note comes in
"Looking for a 2-bedroom in Belgrano, up to 800 dollars." The Ghost understands it and answers in seconds with listings from your catalog.
- 23:41
The lead card is filled in
Area, budget, move-in date and guarantee, with a 1 to 100 score based on how serious they are.
- 08:30
You open the CRM with your coffee
"Who to contact today" sorts your clients by what they did: who asked for a person, who is looking at a listing right now.
- 10:15
Bruno books the showing
It offers the free time slots, confirms and puts it on the agent's calendar.
- 13:00
Automatic reminder
Two hours before, the client gets a WhatsApp reminder. Fewer no-shows.
- The next day
Showing follow-up
It asks how it went and, if it was not a fit, offers similar options.
- Weeks later
Clara reaches out again
When a listing that matches what they wanted comes in, it writes to them on its own. The cold lead is back in the conversation.
The new era of real estate
Whoever answers first, sells first.
Today's client messages three agencies at once and stays with the one that answers first. GhostOps makes sure that is always you: inquiries, viewings, contracts, payments and owner statements in one system, working 24 hours a day.
Included in the price
Everything GhostOps comes with
You have already seen what matters. This is the rest, if you want to look through it.
See all 30+ tools
I
Inbox + Ghost AI
Every WhatsApp chat. The Ghost answers, you take over whenever you want.
II
Leads
Every lead with its AI score, on a board by stage.
IIIPro
Automatic showings
Bruno books, confirms, reminds 2 hours before and asks how it went.
IVPro
Lead re-engagement
Clara messages cold leads when a listing that fits them comes in.
V
Seller leads
Owners who want to sell: from valuation to signed listing agreement.
VI
Listings and portals
Your portfolio, PDF flyers, Instagram posts and publishing to listing portals.
VII
Portal inquiries
Inquiries from listing portals come in automatically as leads.
VIII
Online home valuation
A page where owners get their own valuation. Every valuation is a lead.
IX
Your website
Listings with photos, a page for each property and chat with the Ghost.
X
Documents
Deposit, listing agreement and lease, ready to sign.
XI
Payments and automatic late fees
Each month's status, daily late fees, receipts and owner statement.
XII
Tenant portal
Pays, uploads the receipt, downloads receipts and submits requests from their phone.
XIII
Owner portal
Sees their rentals, what was collected and their statement, without calling you.
XIV
Reels and 6 templates
Vertical video and Instagram posts in one click, ready to publish.
XV
Your brand on everything
Your logo and colors on flyers, posts, documents, your website and portals.
XVI
Phone alerts
New lead, showing booked or someone asking for a person: you know right away.
XVIIPro
Ghost Control
Revenue, commissions and what each agent gets paid.
XVIII
Team and roles
Each agent with their leads, daily tasks and an internal channel with voice notes.
XIX
90-day follow-up
Six scheduled touches so no lead is forgotten.
Rentals, up to date
Every tenant and every owner, with their own portal
No more "did they pay me?" on WhatsApp. The tenant pays, uploads the receipt and you're notified automatically. The owner sees what was collected and their statement, any time.
- Automatic late fees: calculates penalties for every day late.
- Receipts and owner statements ready, no Excel.
- Alerts on your phone: payment due, late rent, lease ending, rent increase coming.
- Maintenance requests with photos that reach you instantly.
Social media content
Your social media full, no designer or editor needed
Pick the listing and in one click you get the post, the story or the video reel, with your logo and colors. Ready for Instagram.
6 templatesVideo reelsPDF flyers with QRYour logo and colorsCaption and hashtags ready
Phone app
Install it on your phone in 10 seconds
GhostOps CRM installs like an app, no app store needed. Bottom tabs, full-screen chats and instant alerts when a lead comes in.
Android
Open the CRM in Chrome → menu ⋮ → Install app.
iPhone
Open the CRM in Safari → Share → Add to Home Screen.
Versus what you use today
What you do by hand, GhostOps does on its own.
| GhostOps | Excel + WhatsApp on your phone | A traditional CRM | |
|---|---|---|---|
| Answering an inquiry at 3 AM | In seconds | No | No |
| Understanding a voice note with street noise | Yes, and replies in writing | No | No |
| Knowing which client is serious | Automatic score | Gut feeling | You enter it yourself |
| Booking and confirming showings | Bruno does it on its own | By hand | By hand, in the calendar |
| Following up with cold leads | Clara writes when something for them comes in | If you remember | It reminds you with a task |
| Rentals, late fees and owner statements | Included | Another spreadsheet | Depends on the system |
| Posts, reels and listing sheets with your brand | In one click | A designer | No |
| Everything in one place | Yes | No | Partly |
Free data move
Bring what you have. You lose nothing.
I
Export your data
From Tokko, your current system or your Excel sheets: listings, clients and rental contracts.
II
Upload them to GhostOps
The CRM recognizes the columns on its own and creates each record. Before saving, it shows you what goes in and what does not.
III
Whatever is missing, we do it
If something does not fit or your spreadsheet is messy, send it to us from the CRM and we load it for free.
Do the math
How much money are you losing by answering late?
Enter your numbers. The math is simple: how many inquiries arrive when nobody can answer, how many of those go to another agency and how much each deal is worth.
This is an estimate with your own numbers, not a promise.
Plans and pricing
An investment, not an expense. One deal pays for it.
14 days free, no setup fee and no contract. Cancel any time from the CRM.
Which one is right for me? Tap what applies:
We'll highlight the plan that fits you best.
Launch · only 5 spots
Founder pricing for 12 months
For the first 5 agencies: message us and we will send you a code to use when you sign up. The Pro plan gets the biggest discount.
- Valid for
- 12 months
- Spots
- Only 5
- Plans
- Starter and Pro
Starter
To get started with AI, one agent at a time.
USD 180 / mo
USD 1,800 per year, in one payment
USD 0.06 per conversation
- ✓Up to 3,000 conversations of AI per month
- ✓Sofi AI: answers and qualifies your leads
- ✓Up to 2 people on the team and 1 WhatsApp line
- ✓Full CRM, listings and portals
- —Bruno AI: books and confirms showings
- —Clara AI: re-engages cold leads
- —Ghost Control and commissions
Pro Recommended for teams
All three AI agents and commission tracking.
USD 300 / mo
USD 3,000 per year, in one payment
USD 10 a day · half the cost per conversation of Starter
- ✓10,000 conversations a month (3.3x more)
- ✓Sofi, Bruno and Clara: answers, books showings and re-engages leads
- ✓Ghost Control: revenue, commissions and what each agent earns
- ✓Up to 5 people on the team, each agent sees their own
- ✓AI audit log and exports
- ✓Priority support
With just one extra sale a year, Pro pays for itself.
Networks
For 2 or more branches and franchises.
Custom
Based on how many offices your network has
- ✓Everything in Pro, no caps on agents or conversations
- ✓Central dashboard with all your branches
- ✓One WhatsApp line per branch
- ✓Reports and commissions per branch
- ✓Private network between your offices to share listings
- ✓In-person onboarding
Add-ons for Starter and Pro
- Extra agentUSD 20 / month
- Extra WhatsApp lineUSD 40 / month
- 1,000 more conversationsUSD 40 / month
Add or remove them anytime from the CRM, without changing plans.
See the full comparison
| Includes | Starter | Pro | Networks |
|---|---|---|---|
| AI conversations per month | 3.000 | 10.000 | Unlimited |
| Sofi AI: answers and qualifies | ✓ | ✓ | ✓ |
| Bruno AI: books and confirms showings | — | ✓ | ✓ |
| Clara AI: re-engages cold leads | — | ✓ | ✓ |
| CRM, inbox, calendar and listings | ✓ | ✓ | ✓ |
| Seller leads, documents and rentals | ✓ | ✓ | ✓ |
| Portals, online valuation and website | ✓ | ✓ | ✓ |
| Phone alerts and installable app | ✓ | ✓ | ✓ |
| Ghost Control: commissions per agent | — | ✓ | ✓ |
| Per-agent roles and AI audit log | — | ✓ | ✓ |
| People on the team | 2 | 5 | Unlimited |
| WhatsApp lines | 1 | 1 | One per branch |
| Add-ons (agent, line, conversations) | Yes | Yes | Included |
| Central branch dashboard | — | — | ✓ |
| Support | Standard | Priority | Dedicated |
| Price per conversation | USD 0.06 | USD 0.03 | Custom |
Prices in US dollars, billed monthly (or yearly with annual billing) and charged in Argentine pesos at the official selling exchange rate on the day of each charge. They include connecting your official WhatsApp number, the initial catalog upload and setting up your agency rules.
Frequently asked questions
What everyone asks first
What is a real estate CRM?
It is the system where an agency organizes its clients, listings, showings and deals, instead of scattering them across Excel sheets, the WhatsApp on someone's phone and each agent's memory. GhostOps is a real estate CRM that also answers your WhatsApp with artificial intelligence.
Do I have to change my WhatsApp number?
No. The assistant answers on your agency's number: we connect it to the official WhatsApp platform (by Meta), so your clients keep messaging you at the same place as always.
What if the AI doesn't know something or makes a mistake?
It doesn't make things up: it only shows listings and prices that are in your catalog. When it isn't sure, or the client wants to negotiate, has a complaint or asks for a person, it hands the conversation to an agent and alerts you. If you'd rather start with more control, copilot mode saves each reply as a draft for you to approve before it goes out.
Can I pause the AI and reply myself?
Yes. From the Inbox you pause the AI in any conversation and write yourself, from the same CRM. If nobody on the team replies within 6 hours, the AI takes over again so the inquiry is not left hanging. With an angry client it does not come back: it waits for a person and, if nobody has written within 20 minutes, it alerts your phone again.
Does it understand voice notes?
Yes. It transcribes voice notes, even ones recorded on the street or with noise, and replies in writing. The transcript stays in the CRM so your agent can read it in seconds.
How do I add my listings?
One by one from the CRM, or all at once by importing an Excel file or an export from your current CRM, without cleaning up the spreadsheet first. From there they also go out to the portals.
Can I give it my agency's rules?
Yes. You tell the agent what's specific to your business (areas you work in, rental requirements, showing hours, how you want clients treated) and it follows that in every conversation.
Are my data and my clients' data safe?
Each agency sees only its own data: that separation lives in the database, not just on screen. We never sell or share your data. Details are in the privacy policy.
Will you help me move my data from Tokko or Excel?
Yes, for free. You upload your listings, clients and rental contracts from the CRM with your Excel file or the Tokko export, and they load on their own: contracts come with their adjustment schedule. If something does not fit, send us the file from the CRM and we load it for you.
Is my data mine? Can I take it with me?
Yes, always. From Security you can download all your data whenever you want. And if you cancel, we keep it for 30 days in case you want to come back or ask for a copy.
Does it work with Zonaprop, Argenprop and MercadoLibre?
Yes. You publish your listings on Zonaprop and Argenprop from the CRM, and inquiries from Zonaprop, Argenprop and MercadoLibre come in on their own as leads, with their card.
Why do you ask for a card for the free trial?
So the service does not stop when the trial ends. Nothing is charged during the 14 days, and if you cancel before from the CRM, you are never charged.
Can I start with Starter and move to Pro later?
Yes, any time, right from the CRM (Subscription → Switch to this plan). You lose nothing: your leads, chats and listings stay as they are, and from then on you get Bruno, Clara, Ghost Control and 10,000 conversations.
Is there a discount if I pay for the whole year?
Yes: with annual billing you pay for 10 months and use 12. Starter comes to USD 1,800 a year (USD 150 a month) and Pro to USD 3,000 a year (USD 250 a month). It is charged in a single payment, in pesos at the official exchange rate of the day, with the same 14-day trial, and you can cancel anytime from the CRM. If you are on the monthly plan, switch to annual from Subscription.
How am I charged in pesos if the price is in dollars?
Mercado Pago charges you in pesos at the official selling exchange rate on the day of each charge. If the dollar goes down, you pay less that month; if it goes up, you pay more. The dollar price of your plan does not change.
How do I get founder pricing?
It is for the first 5 agencies. Message us on WhatsApp and, if there are spots left, we will send you a code: enter it when you sign up and your dollar price stays fixed for 12 months.
What if my team grows?
Add what you need without changing plans: each extra agent is USD 20 per month, each extra WhatsApp line USD 40 and each pack of 1,000 more conversations USD 40. Add or remove them from the CRM, under Subscription, and it is added to your fee. If you have several branches, the Networks plan is tailored to you.
Do I get anything for recommending GhostOps?
Yes: for every agency that joins with your link and pays its first month, you get a free month, with no limit. Invite 6 and get 6 months free. Your link is in the CRM, under Subscription.
Is there a contract? How long until it's up and running?
The first 14 days are free: you add your card and the first charge only comes 14 days after you start (start on the 5th, get charged on the 19th). No contract: after that you pay month to month and cancel any time from the CRM. The CRM is set up the same day; connecting your official WhatsApp number depends on Meta's verification, which usually takes a few days, and we guide you through it.
The new era of real estate has begun. Join before your competitors do.
14 days free to see your agency running on its own. If it does not convince you, cancel with one click.